Amid ongoing global economic and geopolitical challenges, 86% of Corporate Real Estate (CRE) leaders globally are focused on reducing operating costs. They will spend strategically in 2024, balancing competing and overlapping priorities, but where will they focus that spend?

Forward thinking firms will seize the opportunity to rethink their property portfolios and adapt to new workforce demands, ESG priorities and technology innovation.

AI, and technology more broadly, is the thread that binds our 2024 trends. Firms will look to invest in areas that support their wider people, place and portfolio objectives.

In this article, we explore five themes impacting CRE in 2024. By no means an exhaustive list, the impact of these themes will differ between companies, markets, regions and industries.